SALT LAKE CITY – Dealer management services provider ADP
Lightspeed has entered into a joint venture with V-SEPT,
a customer relationship management provider, in
developing an integrated CRM and DMS solution, the
companies said in a release yesterday.
This new partnership will create what the companies say
is a powerful tool for marine dealers to increase
customer loyalty, track customer purchase habits and
improve lead management.
“By combining the industry’s leading DMS with a
versatile CRM, marine dealers will have relevant,
updated and individualized information on every one of
their customers, giving them the ability to personalize
services and marketing,” said Laurn Rice VP of ADP
Lightspeed. “ADP Lightspeed’s CRM helps dealers
strengthen the most valuable asset they can own:
customer loyalty.”
The new CRM integrates directly with the data contained
within ADP Lightspeed’s dealer management system, giving
dealers a view into individual customers’ purchasing
preferences and habits increasing the dealer’s ability
to target specific customer segments with improved
accuracy, according to the press release.
Dealers will have the capability to identify sales
opportunities based on customer activity, maximize lead
management and personalize every dealer/customer
contact.
ADP Lightspeed is leveraging V-SEPT’s CRM knowledge in
developing the integrated CRM service and plans to use
the platform to accelerate the release of its CRM.
“Our goal is to empower dealerships with the best, most
innovative tools and technology to make them more
successful,” said James Vaughn, president and CEO of
V-SEPT, Inc. “This new strategic relationship will
provide Marine dealers with state-of-the-art sales lead
tracking and marketing tools - enabling the delivery of
seamless, professional customer service throughout all
areas of the dealership.”
Development has already begun on integrating the CRM
system and is anticipated for general release in ADP
Lightspeed’s DMS fall 2008. The CRM/DMS solution will
connect directly to share information in real time on
customers’ purchases and activity. After initial launch,
ADP Lightspeed will continue to develop additional
features and functionality to maximize dealer usability,
according to the release.
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